Areas of Expertise

Digital Marketing

Full funnel ad campaigns, email marketing, content marketing, social media

Graphic Design

Typography, print, digital, illustration, motion, large-scale displays

Web Design

HTML, CSS, various content management systems (CMS), Bootstrap, jQuery

Copy writing

Taglines, headlines, marketing content,  technical copy writing, press releases

Branding

Storytelling, brand alignment and cohesion, establishing unique identities and USPs

Photography & Video

Event photography, photo editing, live video, type motion, video ads

RECENT WORK

PORTFOLIO

Creative Direction

In-House Strategic & Conceptual Leadership

CLICK FOR MORE

Computer Illustration

Vector Graphics, Logo Creation, and Typography

CLICK FOR MORE

Web Design

Fully Responsive, Modern Design

CLICK FOR MORE

Advertising

Copywriting, Print/Digital/Motion Creation, Media Planning, Analysis

CLICK FOR MORE

Who is she?

About

My name is Shelby, and I am a problem solver. We often have a great deal of information to disseminate to the public, with limited means to do so. As a creative, I offer solutions to that problem. What drives me? Visually communicating a message in a way that is clear, concise, and aesthetically-pleasing. I love turning complex, technical information into beautiful, organized, and effective content. My modus operandi is to cultivate a working process that will maximize efficiency in the final product, without ever sacrificing quality.

Years of Professional Experience
in-house design positions
freelance clients served
Yearly Cups of Tea

I strive to make the very most of my degrees in graphic design, journalism, and advertising in all projects I complete. While creating a visually-stunning design is important, it is absolutely vital to provide captivating content to accompany it. I have over 16 years of experience as a professional designer, writer, and advertiser. Variety is the spice of life, and I've produced quality content for almost every medium you can imagine, from magazines, custom apparel, large-scale exhibits, video ads, medical software, technical manuals, and more.

On a more personal note...

I sit at the intersection of strategy and storytelling, combining my expertise in marketing, design, and copywriting to amplify ideas that matter. Rather than fueling mindless consumption, my goal now is to dedicate my professional skills to work that fosters positive social change and sustainable growth. Great design shouldn't just sell, it should serve. Making everything beautiful is a passion for me, which is inspired by the diverse beauty of this world. Outside of traveling to new places, I enjoy spending time with my family, making art, creating video memory compilations, yoga & pilates, camping, sustainable shopping, and learning new things (truly - I LOVE research).

Want to work together?

REACH OUT
I have a very particular set of...

Skills

InDesign

100%

Illustrator

100%

Photoshop

80%

Dreamweaver

85%

HTML/CSS

90%

Bootstrap

80%

Motion

75%

Pardot/Salesforce (CRM)

80%

Social Media

100%

Copy Writing

100%

Market Research

75%

Market Analysis

75%


LANGUAGES

English

100%

Spanish

60%

French

20%

Professional Experience

Radiological Imaging Technology

Creative Director 2018-Present

RIT's state-of-the-art innovations provide clinical and research physicists with high-precision, automated quality assurance tools for advanced radiation therapies and diagnostics. At RIT, I provide strategic and conceptual leadership of all creative duties within the company. I manage and update the company image to exceed industry standards. I frequently evaluate the performance of all creative and marketing campaigns, when possible, and ensure that they are in line with the sales goals of the company and are producing successful results. I manage the company's creative pipeline to ensure projects stay on track and are completed on time, and follow up with detailed statistics on ad/marketing material performance.

Advertising & Design Specialist 2016-2018

My responsibilities included: web design and development with CMS/CRM integration, B2B marketing, content creation, copywriting, ad campaigns, identity/branding, marketing research, software GUI design, social media management, trade show design and planning, event planning, and graphic design on a wide variety of media. I also offered solutions trade show design and functionality, advise and produce aesthetic solutions for the software's GUI, and envision and execute the production of motion graphics and video projects for enhanced advertising. As part of a team, I helped with trade show operations, execution, and planning. My thorough understanding of the software allowed me to edit and write original copy for all marketing materials, as well as technical documents. To ensure FDA and ISO compliance, I assisted with any regulatory tasks and documentation, as needed.

Image Market

Graphic Artist 2012-2016

As a top performer within the art department, I fulfilled orders for designs on apparel for high schools, universities, professional offices and other groups throughout the world in a highly efficient and quality manner, consistently completing up to 100 orders in a single day. I created new designs to be featured on the company website available for purchase and customization, and created custom designs from scratch using ideas and concepts requested by the customer. The custom vector graphics I created were done in Illustrator and Freehand, and I prepped and converted files for screen printing for the production staff.

Spacious Skies Charter School

Freelance Web & Graphic Designer 2016

I built a website for an upcoming charter school in the Pikes Peak region using a content management system (CMS), while maintaining consitency in the company's marketing and branding. The result was an innovative and engaging new website with supplementary print collateral and advertising materials.

Creighton University

Freelance Web Designer 2012

I developed and maintained a website integrating social media, news, and testimonials for Creighton University's Journalism, Media & Computing Department using Wordpress CMS and Dreamweaver.

Metro Magazine

Graphic Designer 2011-2012

I designed and organized the layout of monthly issues for magazine that promoted the local culture of Omaha, as part of a team of writers and creatives. I built advertisements for clients under specific size, color, and font guidelines. I corresponded with clients and advertisers to gather necessary materials, under strict deadlines. I frequently performed necessary pre-press specifications and conversions to get the magazine ready for both the print and interactive digital issues every month. I worked on conceptual logo and branding re-designs in Illustrator.

Education

Creighton University | OMAHA, NE

Summa Cum Laude
Attended: 2008-2012
GPA: 3.95
Activities and Societies: Founding Member of Delta Delta Delta, Order of Omega Greek Honor Society, National Society of Collegiate Scholars, ESL Volunteer at Pixan Ixim, Pre-Med Society, Cortina Community - Service and Justice Program, Student Art League (Public Relations Officer), CCSJ Service Trip Participant

William J. Palmer High School | CO SPRINGS, CO

International Baccalaureate Diploma Recipient
Attended: 2004-2008
GPA: 4.80
Activities and Societies: International Baccalaureate Diploma Program, International Baccalaureate Middle Years Program, Women's Varsity Tennis, Varsity Cheerleading, National Honor Society, Math Tutor

message me, maybe

Contact

Colorado, USA