Click each thumbnail to view the images in full size with a detailed description.
All creative work shown was produced by me in my capacity as Creative Director/Advertising Specialist/Graphic Designer. All trademarks and brand assets belong to their respective owners.
Integrated, consistent creative content has the power to completely overhaul a brand’s identity. For nearly a decade, I've served as the in-house Creative Director for an international leader in Radiation Oncology software, a field where precision is paramount. My work supports medical physicists in the critical quality assurance of radiation therapy and diagnostic devices. The case study below documents the strategic evolution of the company under my creative leadership. In addition to delivering a fresh aesthetic, this transformation produced measurable growth in engagement, brand awareness, lead generation, and most importantly, sales. Explore more details by clicking each thumbnail.
I create vector logos using Adobe Illustrator.
I take a comprehensive approach to advertising - from conception, media buying, copywriting, design production, metric analysis, and tracking success. I have experience with digital, print and motion. These ads were created using Adobe Creative Suite and Apple Motion. The following projects represent campaigns currently or previously in the public domain.
I've created several website designs for the companies I work for, as well as freelance clients. I have experience with straight HTML/CSS coding, various content management systems, and even website builders/templates, depending on the client's preference.
I have extensive experience creating graphic vector illustrations and infographics using Adobe Illustrator.
