Creative Director 2018-Present
RIT's state-of-the-art innovations provide clinical and research physicists with high-precision, automated quality assurance tools for advanced radiation therapies and diagnostics. At RIT, I provide strategic and conceptual leadership of all creative duties within the company. I manage and update the company image to exceed industry standards. I frequently evaluate the performance of all creative and marketing campaigns, when possible, and ensure that they are in line with the sales goals of the company. I manage the company's creative pipeline to ensure projects stay on track and are completed on time, and follow up with detailed statistics on ad/marketing material performance.
Advertising & Design Specialist 2016-2018
My responsibilities included: web design and development with CMS/CRM integration, B2B marketing, content creation, copywriting, ad campaigns, identity/branding, marketing research, software GUI design, social media management, trade show design and planning, event planning, and graphic design on a wide variety of media. I also offered solutions trade show design and functionality, advise and produce aesthetic solutions for the software's GUI, and envision and execute the production of motion graphics and video projects for enhanced advertising. As part of a team, I helped with trade show operations, execution, and planning. My thorough understanding of the software allowed me to edit and write original copy for all marketing materials, as well as technical documents. To ensure FDA and ISO compliance, I assisted with any regulatory tasks and documentation, as needed.